My Work
See my most recent projects below to get an idea of my past experience.
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A Dashboard That Surfaces What's Urgent
- Led end-to-end redesign from research to post-launch validation with real suppliers
- Restructured information hierarchy into 5 criticality layers, reducing cognitive load
- Validated with Hotjar heatmaps and exit surveys after launch
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Simplifying Public Procurement by Design
- Designed the MVP that processed over 600K orders and US$439M in its first year
- Increased quotes per tender 4.5x by simplifying the flow to a single step
- 80% of users were SMEs — product built entirely around their real context
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Design System Mercado Público
- Led content architecture and voice layer for a system used by 5 product teams
- Defined a 3-level token structure enabling platform-wide visual changes from one place
- Embedded writing guidelines directly into components — not as a separate document
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Fares Display Redesign — LATAM.com
- Every design decision backed by A/B testing, moderated and remote sessions
- Iterated through short prototyping cycles aligned to revenue-per-session OKRs
- Hypothesis-driven process: tested and disproved assumptions before each new iteration
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Entrepreneurs App — Chilexpress
- Designed the first digital product for small entrepreneurs shipping via Chilexpress
- Followed double diamond: discovery, synthesis, iterative prototyping and MVP launch
- Mobile-first from day one — built around how entrepreneurs actually work
